Our story & values

Hello. We're The Avid Seamstress, a London-based sewing pattern company dedicated to helping modern women enjoy sewing and making themselves look great.

The Avid Seamstress produces versatile & multi-functional sewing patterns to bring together a community of women that empower and inspire each other through sewing.

Aimed at beginner to intermediate dressmakers, we give users the freedom to create easy casual outfits or more formal garments just by changing their fabric choice. We also support customers on their sewing journey by offering blog tutorials and online help.

The Avid Seamstress sewing patterns are printed on high-quality pattern paper and include a step-by-step instruction booklet. What's more, we include helpful cards showing users how to take their own measurements, an easy explanation of common sewing terms as well as a useful sewing checklist. All of this is encased in a beautiful, big reclosable envelope.

Our sewing patterns are available worldwide in both PDF and printed format.

Our Values

Creativity. We give you the structure to base your clothing design on and you do the rest. Our patterns are versatile, multi-functional and allow you to express your own unique style with every design decision you make along the way.

Knowledge. We teach the art and technique of sewing. Visit our blog to browse our library of sewing knowledge, follow tutorials and connect with your sewing community.

Quality. From conception to production, each pattern is tested and retested to ensure a flattering fit on any body type. With every annotation, each notch and all details, we invest the time creating the perfect pattern for you to make your own.