Our story

Hello. We're The Avid Seamstress, a London-based sewing pattern company dedicated to helping modern women enjoy sewing and making themselves look great.

The Avid Seamstress produces versatile & multi-functional sewing patterns to bring together a community of women that empower and inspire each other through sewing.

Aimed at beginner to intermediate dressmakers, we give users the freedom to create easy casual outfits or more formal garments just by changing their fabric choice. We also support customers on their sewing journey by offering blog tutorials and online help.

The Avid Seamstress sewing patterns are printed on high-quality pattern paper and include a step-by-step instruction booklet. What's more, we include helpful cards showing users how to take their own measurements, an easy explanation of common sewing terms as well as a useful sewing checklist. All of this is encased in a beautiful, big re-closable envelope.

Our sewing patterns are available worldwide in both PDF and printed format.


Individuality. We give you the structure to base your clothing design on and you do the rest. Our patterns are versatile, multi-functional and allow you to express your own unique style with every design decision you make along the way.

Knowledge. We teach the art and technique of sewing. Visit our blog to browse our library of sewing knowledge, follow tutorials and connect with your sewing community.

Quality. From conception to production, each pattern is tested and retested to ensure a flattering fit on any body type. We invest the time to create the perfect pattern for you to make your own.










Owner Lisa Falconer is the founding Avid Seamstress. Lisa is a self-taught seamstress whose passion for sewing led her to launch her own sewing pattern business. Having grown up in South Africa, Lisa's life was never short of sunny trips to the beach, but usually, her family and friends would always find her nestled behind her sewing machine, designing a number of creations or at the local fabric shop spending all her pocket money. Lisa now lives in London and has worked incredibly hard and tirelessly to make her passion for sewing her full-time job.

When Lisa's not designing and running The Avid Seamstress, she's Mom to a gorgeous, funny 12-year-old boy and married to the love of her life. She spends most of her time in her sunny sewing studio with her ginger kitty Sunshine. Most of her days are spent planning her next sewing pattern, writing tutorials and browsing beautiful fabrics and notions to offer to her favourite people in the world – you!



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Join our private Facebook group - The Avid Seamstress Makers Group and share your makes, tips and meet fellow Avid Seamstresses.

Post some photos and share your makes tagging us #theavidseamstress #avidseamstress 

Browse our blog for additional tutorials and projects